Cobbler and barefoot boy

Barefoot Kids, Workflow, and (still) Being Found Online

“Cobbler’s children have no shoes.” This adage is all too true in my own experience. I help clients tell their story, connect with their audience, and build their reputation. I tell them with wide-eyed enthusiasm how blogging regularly can crush any whizbang, one-time SEO wizardry. I assert that winning the SEO battle and being found …





padlock-secure-branding

Branding as a Security Mechanism for Your Customers

A GwdToday.com article outlined a recent rash of “smishing” threats in which people reported receiving fraudulent text messages indicating they had won gift cards from Best Buy or WalMart. The article cites Best Buy’s website as the source of this quote: “Don’t respond to e-mails, text messages or online ads offering free gift cards. Make …


A Glimpse of the Abbeville Spring Festival

We were at the Abbeville Spring Festival this evening. I had my Fuji S-9100 on hand and decided to try and capture some of the fun. I have been sort of chained to my desk for the majority of this week working on a couple of urgent projects for clients. This image is a good …


Mobile Marketing: Something Worth Doing Well

Today Hubspot offered a great post about mobile marketing. I have to admit that I’m not a mobile-crazy, app-developing, mobile expert (except that I’m a fairly adroit user of an Android OS phone). But I am aware of how mobile consumption of the web is trending, and I’m aware of how that trend is shaping design and …



What exactly are “business-friendly” design solutions?

There are a couple of phrases that differentiate what AJ Design offers from other graphic design services in the market. We provide clean, creative, and business-friendly design solutions. Clean and Creative are fairly intuitive in the context of graphic design. Clean designs are uncluttered and effective. Designs that are creative have a unique quality and stay away …


Why Your Logo Matters

Do you remember in grade school how your parents and teachers would try to keep you from being judgmental and cliquish? The most memorable phrase was, “Never judge a book by its cover.” And I’m revealing that I am a child of the 1980’s, but who could forget the second phrase of the Transformers theme song: …