Entries by AJ Design

Adobe Creative Cloud 2014 Splash Screens

NOTE: On October 6, 2014, Adobe updated the splash screens again. I personally will miss the lion on the Illustrator splash screen, but I think many users will find the updates to be a welcome change.   For better or for worse, Adobe just released a major update to the Creative Cloud suite of applications. […]

Bad Design Done Better: Use Fonts Correctly

A New Sign for a New Neighborhood There is a newly developed neighborhood not too far from my home. (Note that we don’t have gated communities in Abbeville, SC; this is just a regular ol’ neighborhood — with no gate.) I was somewhat excited when I saw construction begin on the stately entrance and the sign. “This […]

Is PicMonkey a Tool or a Toy?

A friend of mine aspires to launch a photography business. She has been learning composition and lighting from an established photographer. She has already done some portraits, and she had been booked for a wedding. We were “talking shop” about cameras, lenses, and editing. She mentioned she uses PicMonkey for editing. I wasn’t familiar with PicMonkey […]

Did Amazon’s Jeff Bezos Makes a Personal Attack on the Marketing Profession?

Jessica Stillman from Inc. wrote a provocative piece containing Jeff Bezos quotes. The title is, “7 Jeff Bezos Quotes That Outline the Secret to Success,” and you don’t have to scroll far to find something that moves counter to generally accepted wisdom. This statement leaps from the page: “The balance of power is shifting toward consumers and […]

Moving Completely Over to the “Light Side”

Back in the mid-1980s, my Dad bought an Apple IIe to help him manage his growing medical practice. That was the first computer I had access to. Eventually, he upgraded to an Apple IIgs — with a color monitor even! Knowing what Apple has become since the Mac and the iPhone, these tidbits of my […]

Password Security Is NOT Optional

If you own a website, there is a good chance someone is trying to hack it right now. Forget a website … if you simply own a computer that is connected to the Internet, you are probably being targeted. Is this some kind of conspiracy-theory-driven fear tactic designed to sell security software? No. Sadly, this […]

Making Friends in Business

AJ Design and Marketing aims to provide business-friendly graphic design. Initially, that’s a nice goal or slogan that is full of promise. But over time, given enough opportunities to back it up, I’ve found that offering business-friendly graphic design creates a lot of friendships with the businesses and organizations that rely on my services. It […]

Our Analog/Digital World

I saw this sign and had to chuckle: There is more than a little goofiness to the over-use of QR codes. But a QR code — even a regular ole’ URL — would have been quite helpful in this context. Never forget that calls to action need to be easy to follow!