Making Friends in Business
AJ Design and Marketing aims to provide business-friendly graphic design. Initially, that’s a nice goal or slogan that is full of promise. But over time, given enough opportunities to back it up, I’ve found that offering business-friendly graphic design creates a lot of friendships with the businesses and organizations that rely on my services. It makes sense, doesn’t it? If you want friends, you need to be friendly. And if you want friends in business, you should be business-friendly.
This year, I sent more than 80 Christmas greeting cards to clients, vendors, and other friends of my business. It was a chore to hand-address the envelopes and add a personal note to the cards, but what a joy!
