Mobile Marketing: Something Worth Doing Well

Today Hubspot offered a great post about mobile marketing. I have to admit that I’m not a mobile-crazy, app-developing, mobile expert (except that I’m a fairly adroit user of an Android OS phone). But I am aware of how mobile consumption of the web is trending, and I’m aware of how that trend is shaping design and the entire marketing function. For those of you who are jumping into the mobile world to promote your business, Hubspot’s infographic presents 17 factors you should consider before, during, and after your efforts.

In the wild world of business, sometimes you just have to shoot a few times then start aiming. This is especially true for start-up companies. But I highly recommend you at least consider these 17 suggestions and ask yourself, “Do we have a plan for that?” If you do, great. If not, make sure your business goal justifies the risk of ignoring these sensible and helpful principles.

Note about my relationship with Hubspot: I am not employed, in contract, or in any other way compensated by Hubspot. But I was certified as a Hubspot Inbound Marketing Specialist when I worked for Lee Resources International, Inc.