The Upper Savannah Council of Governments commissioned a new logo for a sub-group of their statewide council association, the South Carolina Association of Regional Councils. The result is a clean, instantly recognizable mark that makes a bold statement of the focus on South Carolina.

Here is an image showing the original logo (top left) and a roundup of the concepts generated for review:


Here is the final art released to the client:


While I’m of course proud of the resulting final art, it’s so much more fulfilling to know the client is pleased with the result. My contact sent me a photo of the new logo as it was seen at their annual conference:


Email from the client: “New logo in full glory at the annual conference!”