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Tips: How to Get Likes on a New Facebook Page

Social media is here to stay. It’s something most of us touch daily. But being a user and making it work for your business are very different. When you have a brand new Facebook Page and you want to build your initial audience, where do you start? How exactly do you get likes on a new Facebook Page? I had a client ask me that very question today, and without much thought, I fired back this list. First, the screen grab of our conversation. Then scroll down for the list.

5 Tips to Boost a New Facebook Page

5 Tips to Boost a New Facebook Page

 

5 Tips to Get Likes on a New Facebook Page


First things first, I’m talking about a Facebook Page. This is not a personal profile where you set up your business as a person with the first name ACME and last name Widgets, Inc. I’m talking about an actual, proper business page. Here’s how  Facebook explains Pages:

If you’re logged in to Facebook and want to create a page, this link will take you to the right place:

When you create the page, you’ll need to add a good profile image. Your profile image should be your logo, ideally. If you are managing a personal brand in which you are virtually inseparable from your business, you might want to use a professional headshot for your profile image. This usually makes sense for people in the insurance business, sales reps, authors, and media personalities. Almost every other kind of business should use a logo for the Facebook Page profile image.

Don’t have a logo?

No worries! That’s something AJ Design can help with. Click here to get started.

In addition to having a well-built profile image, you’ll also want to set your Facebook Page URL. Your Facebook Page’s default address will be something like this:

http://www.facebook.com/My-Business-Name-829472633711178365/

Not cool. It’s not only not cool; it’s also pretty hard to type or remember. If you set your Facebook Page address, this is what you can have:

http://www.facebook.com/MyBusinessName

Much better isn’t it?! With those two preliminaries out of the way, proceed.


Okay, No More Teasing. Here’s the Five Tips to Get Likes on a New Facebook Page

1) Add an appropriate cover image.

Your cover image is among the first opportunities you have to make a good impression. What’s unique about your business? What can you do best? What are you most remembered for? Make sure your cover image features that thing.

2) Invite your friends and family to like the page.

Yep. Play the family card. Don’t be shy! Most of your family and friends (let’s hope…) like you and want you to succeed, right? Don’t ask them for a loan. Don’t ask them to buy things they don’t need. But do ask them to like your page.

3) Add a link to your page to your email signatures. Invite your customers and vendors to like the page.

Many people barely read emails, much less email signatures. But hey, having it there is likely to reach more people than not having it there. I would recommend adding a simple text link like this:

Like us on Facebook

And don’t hesitate to ask your customers and vendors to like your page. It’s usually good to be relaxed with this request:

Hey there Bob,

Thanks for getting that order shipped! I know that was a special request, and you really helped us meet the deadline. Thanks so much!

By the way, we decided to jump in to social media with a Facebook Page. If you are on Facebook, would you mind liking our page? Click here to visit the page. Thanks again!

4) Ask your clients’ permission to mention them (and tag them) in posts or images.

This may be a little tricky if you’re not used to how Facebook works. When you post an image with people in it, Facebook allows users to “tag” people in the photo. It’s a brilliant feature that allows you to say, “Let me look at all the photos on Facebook showing Sally…” The feature breaks down if people over-use it or use it inappropriately, though. If Sally is tagged in a photo of knockoff Oakley sunglasses, it’s a frustration. You wanted one thing but found another. Further, some users’ privacy settings disallow tagging. That’s fine. Note the first few words of this step: Ask your clients’ permission… If someone disallows tagging, don’t worry about it.

But if you ask and they grant permission (getting this in writing may not be a bad idea), you can post an update or an image to your business Page and then tag them in it. This has an organic “viral” effect. Facebook shows that photo in the News Feed of Sally’s friends. It may be presented with text that indicates, “My Business Name tagged Sally in an update,” or some other similar language. If Sally has a large Facebook network made up of people who could benefit from your services in the same way as Sally, this type of sharing can be powerful!

5) Learn about Adobe Spark and use it to create great images.

Spark from Adobe is AMAZING. It’s FREE. Spark enables you to create professional graphics for social media without having to be a designer. I routinely use Adobe Illustrator and Adobe Photoshop, but I reach for Spark when I am not in front of my computer. Here are several examples of images I created with Spark:

There you go. That list of tips for Facebook ought to take most new business Pages from zero to 300 likes and beyond.


If you need help getting things started, contact us. AJ Design works with start-up concerns, entrepreneurs, established businesses and large organizations. I would love to discuss your needs!

If you want some help managing your social accounts on an ongoing basis, Jennifer at Palmetto Social can help.

Do you run Quickbooks and an online store? Meet your new best friend: Webgility


Several of my clients have e-commerce capability planned for their websites. While it is much easier to do business on the web than ever before, it’s still not for the faint of heart. Customers have options. Millions of them. And if your front-end or back-end isn’t ready for prime time, you had better not even go live. What happens when someone picks up an item and brings it to the register at the same time as a customer on your site clicks “Buy” and confirms their order? Problem.

Enter Webgility and their eCommerce Connector. In short, the eCC synchronizes Quickbooks activity with the activity on your website. Once eCC is in place and properly configured, sales that occur at the point of sale will automatically deduct inventory quantities from your website. And online customers will be added to your Quickbooks customer list. No more manual data entry, oversells, or backorders. This will save time, money, sanity, your marriage, your reputation, etc. You get the idea. Making beautiful websites isn’t easy. But making beautiful websites that integrate with Quickbooks? That’s business-friendly graphic design.

I’m excited about deploying Webgility solutions on a couple of websites that are in my development queue right now. Expect to read future blog posts once we go live. And certainly, contact me if you want to discuss a new project. But if you would like to get started with Webgility’s eCommerce Connector on your own, feel free to click here to learn more and save $20.

Why Your Logo Matters

books-on-a-shelf-bwDo you remember in grade school how your parents and teachers would try to keep you from being judgmental and cliquish? The most memorable phrase was, “Never judge a book by its cover.” And I’m revealing that I am a child of the 1980’s, but who could forget the second phrase of the Transformers theme song: “More than meets the eye…” We were raised around attempts to help us look past appearances and make a more discerning appraisal of the people and situations around us.

Fast forward to present day. You are running a business. You don’t have any big corporate office that tells you what to do. You are completely independent. Right around the time you got started in business, your first few customers or clients sort of found you. The thrill you got from meeting their needs helped propel you to launch your own business. Then you realized that in order for your business to survive, you will have to begin reaching out and communicating to others about what you do. You need to network. You need to market yourself. How do you do that without a business card? So you head down to OfficeMax and put together a business card. You select an image from their nice clip art library and put it there beside your business name, along with your phone number and email address. Now you’re ready to network. You’re ready to step out there and…be judged.

Logo design is important because it is the main element through which you make a first impression. Your logo (whether it is on a business card, your website, your vehicle, or your estimate form) sets the tone for what your customers can expect from you. Your logo tells who you are, and it also reveals a little bit about your future aspirations.

Let’s take a moment to make a critical distinction. In the mind of many business owners, logo design and branding are synonyms. They are related, but they are far from interchangeable. A logo is a unique representation of a business, service, or idea. Logos often incorporate stylized text or graphical elements, and they may include one or many colors. A brand is what a person thinks concerning your business or organization. It is the sum of the first impression and every subsequent impression that a person experiences about your business or organization.

In short, your brand is the mark you leave:

Cattle Branding

Your logo is one of the tools at your disposal to create a brand:

Branding_irons-Dutch_K,_c,_and_k

There are many ways to reinforce a brand over time. Every interaction your have with your customers or clients is an opportunity for you to strengthen (or weaken) your brand:

    1. Pre-Sales Conversations
    2. Emails
    3. Website Experience
    4. Pre-Sale Product Samples
    5. Delivery of Product/Service
    6. Service After the Sale

Your logo is only the initial step in creating or strengthening that brand. But unless your logo is effective, you may not have a chance to get to the other steps.

If you would like to make sure your logo is sending the right message and helping make a good first impression, contact us today.


 

The cattle branding images in this post are in the public domain.